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UX/UI Designer, Marketer and

Creator based in Gothenburg.

Hello, I'm Isabelle!

Hello! I am Isabelle, born and raised in Gothenburg, Sweden, just got home from New York City where I studied UX/UI Design. 

Since graduating from Yrgo, Marketing & Advertisement in 2017, I have worked on marketing and design projects across multiple industries.
  

Creative work is something I am passionate about,  and now I'm looking for the next opportunity to showcase my marketing, design, and branding skills.

I'd love to tell you more over a cup of coffee!

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UX/UI Design

Figma, Adobe XD and VeV

 

Skilled in UX/UI design - enhancing user satisfaction through improving digital product usability and accessibility with the design thinking the and user in mind.

Social Media

Meta, Pinterest, TikTok, LinkedIn

Proficient in social media marketing and design, utilizing platforms to promote brands, products, and services. Creating engaging content that drives conversions and ROI.

Copywriting

UX Writing

 

Proficient in copywriting - crafting engaging and persuasive content to influence and prompt desired actions from target audiences.

Photography

SEM/SEO

Project Management

Digital and analog

 

Experienced in photography - capturing and conveying messages, emotions and stories through visually compelling imagery.

Google Business Tools

 

Adept in SEO and SEM - leveraging digital marketing strategies to enhance website optimization and improve search engine rankings.

Monday

 

Experienced in project management, I excel at leading teams to meet objectives within budget and schedule. I can help organizations achieve goals and drive success.

HTML/CSS

Basic experience in front end development through work in VWO, Wordpress,  SiteCore, WiX, HubSpot and other platforms.

Print

Adobe CC

 

Made several brochures, catalogues, flyers and other printed material for furniture stores, malls, therapists, dentist offices and more. Designed both from scratch and with existing brand identities. 

User testing

VWO

 

Done user testing both on live and school projects with eCommerce websites, own projects but also for campaigns. Always with user, accessibility, conversion rate and design in mind.

Copyright © Isabelle Lermalm 2025

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